Episode 19

Rethinking Social Media

with Leslie Stevens

About This Podcast Episode:

Is it time to be rethinking social media? Branding and Marketing Strategist Leslie Stevens thinks it is. Challenging the status quo, Leslie debunks the myth that social media is the be-all-end-all for small business success.

Her own journey of social media burnout led her to create a unique approach she calls the Client Connection Method, a blend of design and sales psychology that converts strangers into paying clients without the need for constant social media posting. Leslie’s fresh perspective will inspire you to rethink how you approach marketing, even if you’ve felt overwhelmed by social media in the past.

As we take a dive into Leslie’s strategy, we discuss the importance of understanding your audience, the power of networking, and the need for a solid foundation before attempting to conquer the social media landscape. Leslie shows how to use social media to foster genuine connections with your customers and glean insights from them. Plus, Leslie shares her tips for creating engaging content and sparking conversations for business growth.

Give this episode a listen to learn more about Leslie’s approach to social media. I think you’ll be glad you did. 

 

In This Episode, We’ll Cover:

  • 0:02 Marketing Strategies Without Social Media
  • 6:55 Alternatives for Small Business Social Media
  • 9:55 Options to social media
  • 15:03 Transitioning Relationships on Social Media Tips
  • 20:16 Leslie’s business journey

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