Email Marketing in the AI Era: What’s Working Now

AI is writing faster than any of us can think and that can make email marketing feel like you can just hand it over to ChatGPT. But don’t buy that narrative. Email is still one of the best channels for small businesses to build trust, increase retention, and drive sales, but only if your messages sound like a real person and give subscribers a reason to keep opening.

We’re joined by Adri Kopp, an email strategist and copywriter for course creators and heart-led brands, who brings a surprisingly useful background from her first career as a zookeeper. That lens makes the conversation practical and grounded. Together, we dig into where AI can genuinely save time in email copywriting and where it quietly sabotages you by producing generic, obviously automated emails that weaken connection.

You’ll hear specific workflows you can try right away, the new reality of email deliverability for Gmail and Yahoo,  what metrics to watch, and what’s actually working for list building now that basic PDFs are easier than ever to replace with an AI prompt.

I hope you enjoy my conversation with Adri as much as I enjoyed getting to  learn from her!