Episode 13
Navigating Common Pitfalls of Email Marketing
with Scott Hartley
About This Podcast Episode:
If you’ve ever sent out an email in anticipation of all the good information they would receive…or the sales you’ll get from it…and then been crushed as you looked at the poor open rate and click-through rate, this episode is for you. Yes, we have ALL been there.
That’s why I wanted to bring on Scott Hartley. Scott is a serial entrepreneur and email marketing expert. He’s the founder of MasterPlan4Sucess, a business that helps you with the backend aspects of email delivery.
I love that he brings a technical perspective to what works and what doesn’t. I learned some great things in this interview, and I’m pretty sure you’ll walk away with some goodies you can use right away in your marketing.
In This Episode, We’ll Cover:
- 1:14 Scott’s story
- 5:04 One big mistake people make with email marketing
- 7:38 Email design do’s and don’ts
- 11:44 Are email newsletters a good idea?
- 12:50 Should you buy an email list?
- 16:25 The best way to make sure your emails get into the inbox
- 21:20 What not to do in email marketing
- 23:58 Should you worry about the Gmail promotions tab?
- 27:50 The future of email marketing
- 29:40 What to do if you’re just starting out in email marketing
Links:
Download a FREE digital copy of Scott’s book, Hit the Inbox: How To Avoid The Spam Folder and Grow Your Business With Email Marketing
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