Episode 112
Growing Your Business Through Podcasting
with Casey Cheshire
About This Podcast Episode:
What if your next big client came from a genuine conversation instead of a cold pitch? In this episode, I’m joined by Casey Cheshire—marketing expert and host of over 1,000 podcast interviews—to talk about how podcasting can open surprising doors for connection, credibility, and content creation.
We unpack how podcasting helps business owners build real relationships with potential clients, all while generating authentic, useful content. Casey shares why podcasting isn’t about having a huge audience—it’s about having the right conversations.
If you’ve ever wondered whether starting a podcast is worth the effort, this episode will give you a fresh perspective and practical starting points that don’t require perfection.
In This Episode, We’ll Cover:
- 5:06 Podcasting as a Relationship Builder
- 9:38 The “Connect to Market” Approach
- 16:33 Key Podcast Launch Ingredients
- 26:10 Starting Your Podcast Journey
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