Episode 157
How to Get Your Business Found in AI Search Results
with Julia Bocchese
About This Podcast Episode:
Your dream client is sitting on the couch, ready to hire, and instead of Googling, she asks ChatGPT for “the best” person to solve her problem. If your name never appears, it may have nothing to do with your skill and everything to do with visibility in AI search. We break down what it takes to get recommended in a world where Google Gemini, ChatGPT, Claude, and other answer engines are shaping buying decisions.
I’m joined by search strategist Julia Bocacy of Julia Renee Consulting to unpack AEO (answer engine optimization) and GEO (generative engine optimization) in a practical way. We talk about why SEO is not dead, why you should not abandon Google, and where the overlap ends and the new work begins.
In This Episode, We’ll Cover:
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Chapter Markers
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0:00 Welcome And The New Search Problem
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0:28 When AI Cannot Find You
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2:12 AEO And GEO Made Simple
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3:15 Why SEO Still Matters
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4:32 Write For Humans First
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7:15 Put The Key Details Up Top
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7:56 Blog Intros That Help AI
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8:31 Meta Descriptions And Quick Answers
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9:18 Bullet Points And On Page FAQs
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9:58 GEO And Off Site Authority
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10:48 Reviews Directories And Trust Signals
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11:36 Reddit As An AI Data Source
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13:33 What To Do When AI Is Wrong
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15:52 Prompts To Check Your Visibility
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16:44 A Practical AI Search Checklist
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21:30 Rapid Fire Tools And SEO Myths
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24:06 Using AI To Write Better Copy
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27:14 Where To Find Julia And Wrap Up
Links Mentioned in This Episode:
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