Episode 127
The Secret to Attracting the Right Customers (Without Paid Ads)
with Janice Hostager
About This Podcast Episode:
Some clients light you up, while others leave you feeling drained. If you’re attracting people who don’t value your work or push back on pricing, it’s not a pricing issue – it’s a positioning one. In this episode, I share how to align your message and marketing strategy so you naturally attract clients who are the right fit from the start.
You don’t need to do more or spend more. What you need is clarity around who you’re speaking to, consistency in how you show up, and a few intentional shifts in your organic marketing. I’ll walk you through what that looks like and the most common reasons business owners end up working with the wrong people (and how to fix it).
In This Episode, We’ll Cover:
- 0:00 Why Attracting Right Customers Matters
- 3:54 Busting the Big Ad Budget Myth
- 4:54 Clarity: Knowing Your Ideal Customer
- 6:38 Consistency: Building Trust Over Time
- 7:47 Practical Organic Marketing Strategies
- 10:48 Avoiding Common Marketing Sinkholes
- 12:27 Key Takeaways and Resources
Links Mentioned in This Episode:
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Results are not guaranteed. Please see earnings disclaimer for more detail.
