Episode 129
The LinkedIn Strategy Your Small Business Needs
with Kayla Ihrig
About This Podcast Episode:
If you’ve written off LinkedIn as just a place for resumes and recruiters, this episode will make you think again. Writer and LinkedIn strategist Kayla Ihrig joins me to talk about how small businesses and service providers are quietly building traction—not through flashy posts, but through genuine conversations and a profile that speaks clearly to the right people.
We cover why comments can be more powerful than content, what updates make your profile more discoverable, and how to build a high-quality network that leads to media features, referrals, and clients. If social media has felt noisy and exhausting lately, LinkedIn’s simpler, slower pace might be exactly what your business needs.
In This Episode, We’ll Cover:
- 0:04 Rethinking LinkedIn for Small Business Owners
- 2:05 Relationship Marketing Over Funnels
- 5:03 Why Comments Outperform Posts
- 9:10 Profile Optimization That Attracts
- 13:14 Personal Pages > Business Pages
- 21:14 Casual Content Builds Real Connection
- 28:31 Posting Frequency & The Power of Commenting
Links Mentioned in This Episode:
Excellent LinkedIn creators recommended by Kayla:
- Nausheen I. Chen (public speaking/communication)
- Rahul Choudhary (email marketing)
- Zoe Ashbridge (SEO)
- Jasmin (Jay) Alić (LinkedIn/copywriting)
- Amelia Sordell (LinkedIn/personal branding)
- Nick Broekema (content design)
- Magali De Reu (paid speaking)
- Matt Barker (LinkedIn)
- Rana EL Arnaout (LinkedIn)
- Phil Shorland (storytelling)
- Lyssa Jackson (personal branding)
- Alefiya Khoraki (copywriting)
- Najma D Abdi (content creation)
- Prakhar Sharma (LinkedIn)
- Shoaib Ahmed (personal branding)
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