Episode 150
The Hidden Reason Some Customers Never Buy From You
with Kylee Ingram
About This Podcast Episode:
In this episode, I sit down with decision-style researcher and Wizer co-founder Kylee Ingram to talk about why the right offer can still fall flat if it’s not communicated the right way. We unpack what “decision style” means in simple terms and how different people process information, weigh options, and make choices in completely different ways.
We also explore how this shows up in your marketing, sales conversations, and messaging. Kylee shares how to recognize different decision styles and adjust your approach without overcomplicating your content. If you’ve ever felt like you’re saying the right things but still not connecting, this conversation will help you see where the gap might be.
In This Episode, We’ll Cover:
- 3:57 Why Decision Styles Matter In Marketing
- 6:06 What Decision Style Means
- 10:16 Cognitive Diversity And Decision Limits
- 14:32 Using Decision Styles On Sales Pages
- 17:30 How To Identify A Prospect Style
- 24:35 Messaging Examples By Decision Type
Links Mentioned in This Episode:
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