Episode 117
The 4-Post Social Media Strategy
with Katie Brinkley
About This Podcast Episode:
Feeling stuck on what to post next? In this episode, social media strategist Katie Brinkley shares a refreshingly simple framework that helps business owners take control of their online presence without the pressure to post everyday or go viral.
We talk about how to build consistency, connect with your audience more intentionally, and use social platforms to serve your business goals instead of draining your energy. Whether you’re doing it all yourself or thinking about outsourcing, this conversation will help you rethink your strategy and reclaim your time.
Tune in for practical ideas, mindset shifts, and a smarter way to approach content creation, especially if you’re a busy entrepreneur looking to simplify.
In This Episode, We’ll Cover:
- 4:26 Origins of the Four-Post Strategy
- 9:03 Breaking Down the Four Types of Posts
- 18:34 Social Media Metrics and Timing
- 22:18 Finding Post Ideas and Content Creation
- 27:36 When to Outsource Your Social Media
- 30:40 The Social Shift: Back to Community
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