Episode 105
Starting a Business Over 50: Why NOW Is the Perfect Time
with Janice Hostager
About This Podcast Episode:
Starting a business after 50 isn’t a limitation. It might actually be your biggest advantage. In this episode, we explore the rise of “encore entrepreneurs” and why more people are choosing to start businesses later in life. Confidence, clarity, and a lifetime of skills can all become powerful foundations for entrepreneurship.
We talk about how to recognize the value of what you already know, whether it’s managing people, solving problems, or building strong relationships, and how to apply that to running a business. This stage of life can offer emotional resilience, clearer priorities, and a deep sense of purpose that many younger entrepreneurs are still developing.
If you’re thinking about starting something new or already in the middle of your journey, this conversation offers insight, encouragement, and practical ideas to help you move forward with intention.
In This Episode, We’ll Cover:
- 0:34 Encore Entrepreneurs Over 50
- 3:29 Benefits of Starting Later in Life
- 5:59 Challenges for 50+ Business Owners
- 10:15 Finding Your Passion and Purpose
- 12:17 Networking and Overcoming Isolation
- 14:23 Managing the Learning Curve
- 16:03 Building Your Brand Strategically
Links Mentioned in This Episode:
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