Episode 71
Small Business SEO Secrets
with Nadin Thomson
About This Podcast Episode:
Unlock the secrets to building your small business’s online presence with our latest episode featuring SEO expert Nadin Thomson.
Nadin breaks down SEO and compares it to following a recipe! She explains how focusing on quality content and customer questions can set you apart from the competition. She also brings in the wisdom of Marcus Sheridan’s “They Ask You Answer” and highlight the pivotal roles of metadata and image tagging in boosting your search rankings.
Our conversation is rich with practical advice, from incorporating multimedia elements like screen-recorded videos and voice recordings into your blog, to transcribing podcasts for SEO benefits. We also explore why openly discussing pricing on your website can be a game-changer in establishing customer trust.
Listen to learn some common SEO pitfalls and local SEO strategies, emphasizing the importance of unique keywords and the separation of Google ads from organic SEO. Learn how to optimize your Google profile effectively and decide whether SEO is a DIY project or one best left to the experts.
This episode brings all of Nadin’s insights right to you, and will guide you toward long-term SEO success.
In This Episode, We’ll Cover:
- 0:04 SEO Strategy for Small Businesses
- 10:31 Content Strategy for SEO Success
- 15:49 Effective SEO Mistakes and Local Tips
- 22:43 Google Profile and SEO Strategy
- 33:20 Effective SEO Strategies Explained Clearly
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