Episode 59

Should You Hire a Marketing Agency?

With Screws + Stilettos Co-Founders Courtney Hurley and Kelly Evans

About This Podcast Episode:

When Courtney Hurley and Kelly Evans opened their consulting agency, they had a vision of what they wanted: to help business owners who were stuck with a marketing agency that wasn’t meeting their needs. The founders of Screws + Stilettos decided to advocate for a bold approach that sidesteps traditional agency dependence through a process of teaching and training clients to do their own marketing.  

In this episode, we chat about a gamut of topics related to small businesses, including…

  • What it’s like running an agency with your sister
  • How to work smarter, not harder
  • Where your business needs to be to grow
  • Why to stop following your competition
  • How to define your brand
  • Getting ideas and finding inspiration
  • Why their ultimate goal is for their clients to fire them!
  • Dealing with marketing overwhelm
  • AGILE marketing, and more!

Join us as we cover a myriad of topics related to small businesses and have some fun in the process.  Click above to listen! 

In This Episode, We’ll Cover:

 
1:47  Courtney and Kelly’s Story
 
3:33  What it’s Like Running an Agency with your Sister
 
9:48  Leading by Listening
 
11:08  Stop Following your Competition
 
16:16  Why They Want to be Fired by Their Clients
 
22:44  Dealing with Marketing Overwhelm
 
23:37  Email Marketing Strategies and Success Mindset
 
29:23  AGILE Marketing Playbook
 
37:59  Common Myths They Encounter

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