Episode 163
Real Reasons Your Pricing Isn't Working
with Janice Hostager
About This Podcast Episode:
Pricing can feel like the simplest lever in a small business, but it’s also the one that messes with your head the fastest. When a prospect disappears after you send a proposal, it’s easy to assume the number is the problem and start discounting, adding payment plans, or stuffing your offer with bonuses.
I’ve become convinced that pricing often wears a mask, and until we name what’s underneath, changing the rate won’t fix the real friction.
In this episode, we walk through common “pricing problems” that usually aren’t pricing problems at all.
In This Episode, We’ll Cover:
00:00:00 – Welcome And Why Pricing Hurts
00:03:13 – Pricing Wears Masks Framework
00:04:10 – Mask One Confidence Versus Values
00:07:29 – Mask Two Positioning Beats Discounts
00:10:11 – Mask Three The Wrong Room
00:13:40 – Mask Four Offer Bloat And Clarity
00:17:04 – Mask Five When Price Is Wrong
00:18:23 – The Math Behind Sustainable Pricing
00:21:25 – Small Offers Funnels Or Trust
00:24:37 – Four Practical Pricing Tactics
00:31:49 – Final Checklist And Closing
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