Episode 103
PR and SEO for Your Small Business
with Chris Panteli
About This Podcast Episode:
Getting press coverage and improving your search visibility might seem out of reach for small businesses, but it doesn’t have to be. In this episode, I’m joined by Chris Panteli of Linkify to talk about how small business owners can approach PR and SEO with simple, practical steps.
We chat about what helps your business stand out to journalists, why certain details on your website matter more than you think, and how visibility and credibility go hand in hand. If you’ve been curious about how PR fits into your marketing strategy, this one’s worth a listen.
In This Episode, We’ll Cover:
- 5:44 Getting Noticed by Journalists
- 11:39 Strategy for Getting Press Coverage
- 17:00 Digital PR for SEO and Backlinks
- 29:27 Building Relationships with Journalists
- 32:06 Measuring PR Success and Final Tips
Links Mentioned in This Episode:
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