Episode 89
Mastering Video Storytelling
with Lauren Magenta
About This Podcast Episode:
I had the pleasure of interviewing Lauren Magenta, who shared some amazing insights on brand storytelling. Lauren is a talented digital creator specializing in social strategy and coaching for small businesses. She’s the founder of the “Own Your Brand” mentorship program, a six-week course that helps small business owners share their stories and connect with their audience in a meaningful way. Her passion and expertise make her an invaluable resource for anyone looking to grow their brand.
In this episode, Lauren is just bursting with energy and passion for this topic, which made for a super fun and informative conversation! We chatted about finding and telling your brand’s story in an authentic way, and Lauren shared some really practical tips on how to get started with video, even if you don’t have any fancy equipment.
Lauren also has an awesome freebie that you won’t want to miss. So grab a cup of coffee, get comfy, and tune in to this episode to learn all about how to master video storytelling.
In This Episode, We’ll Cover:
- 2:47 Building a Brand Story
- 6:46 Tips for Getting Comfortable on Camera
- 11:25 Relatable Content and Authenticity
- 15:18 Overcoming the Fear of Judgement
- 18:09 The Importance of Storytelling and Claiming Credibility
- 21:23 Value Over Fancy Equipment
- 25:55 Selling Products with Passion and Information
Links Mentioned in This Episode:
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