Episode 37
Mastering The Art Of Story Telling In Marketing
with Sarah Dickinson
About This Podcast Episode:
Are you prepared to captivate your audience with the art of storytelling? Join us as we get an insider’s look into the world of newsletters and content development with our guest, Sarah Dickinson from The Nerdy Quill.
The magic of relationship marketing unfolds as Sarah shares her expertise in creating compelling narratives that not only engage your audience but transform subscribers into loyal customers. Discover the power of relatable stories, the importance of maintaining a story bank, and the crucial difference between newsletters and sales emails. With Sarah as our guide, we’re promised an informed journey.
So, buckle up for a journey that traverses the terrains of business writing, leaving you with some fresh insights.
In This Episode, We’ll Cover:
0:04 The Importance of Storytelling in Newsletters
4:12 How Sarah Uses Storytelling in Her Business
7:48 Story Banks
11:33 What to do when you have Writers Block
12:57 How she uses ChatGPT
14:29 How Sarah Works with Clients
17:06 Relationships Through Newsletters and Content
17:06 How Sarah Builds Relationships with her Audience
25:48 Encouraging Farewell
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