Episode 108
Mastering Facebook Ads
with Stacy Covitz
About This Podcast Episode:
Facebook ads have changed a lot over the years, but they’re still one of the most powerful tools available—if you know how to use them well. In this episode, ad strategist Stacy Covitz shares a practical, no-hype approach to getting started with Meta ads, even on a small budget. She explains how to build a strong foundation, reach the right people, and make the most of Meta’s targeting tools.
We also talk about what makes an ad worth clicking, which metrics actually matter, and why testing your offer is more important than perfect execution. If you’re ready to take a more thoughtful approach to Facebook and Instagram ads, this episode is a great place to start.
In This Episode, We’ll Cover:
- 8:06 Getting Comfortable with Paid Ads
- 16:13 Starting with Meta Ads: Billboard Approach
- 23:08 Building Audiences and Strategic Testing
- 31:44 Measuring Success: Understanding Ad Metrics
- 39:02 Retargeting and Custom Audiences Explained
- 46:12 Are You Ready for Facebook Ads?
Links Mentioned in This Episode:
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