Episode 126

Marketing Gaps That Drain Your Revenue

with Janice Hostager

About This Podcast Episode:

If your marketing feels like a rollercoaster—busy one month, crickets the next—there’s a good chance you’re facing hidden gaps in your system. It’s not that you’re doing something wrong; it’s that disconnected efforts, blind spots, and overcomplication can quietly derail even the most well-intentioned strategies.

In this episode, I break down the three most common marketing gaps that hold small business owners back, and how to spot which one is affecting you most. We’ll talk about why consistency matters more than complexity and how to focus your energy on the right part of your customer journey. If your marketing results feel unpredictable, this conversation will help you get back on track with less stress and more clarity.

In This Episode, We’ll Cover:

  • 0:00 Marketing Gaps and Inconsistent Results
  • 3:40 Why Marketing Gaps Happen
  • 12:30 Trail to the Sale Framework

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