LinkedIn: What Small Business Owners Need to Know

In this episode, I talk with Colin Hirdman about how to use LinkedIn as a real sales tool instead of just another platform to manage. We unpack why cold pitches fall flat and how education, consistency, and relationships create better results over time. This is a practical conversation about building momentum without adding pressure.

We also walk through the habits that actually move the needle, from strengthening your profile to starting real conversations with the right people. Colin shares a simple approach to posting, messaging, and showing up consistently without overcomplicating things. If LinkedIn has ever felt overwhelming or unclear, this episode will help you see a calmer way forward.