Episode 41
Leveraging The Power Of Marketing Quizzes
with Tai Goodwin
About This Podcast Episode:
Do you like quizzes? I can’t resist a good Buzzfeed or Facebook quiz. Turns out …I’m not alone! Whether it’s fun or serious, lots of people love learning about themselves through results that quizzes can reveal.
That’s why I wanted to talk to someone who’s had success using quizzes as a marketing tool. My guest in this episode is Tai Goodwin, ex-teacher turned marketing quiz-master. In this episode, we’ll follow Tai’s journey from the classroom to the office, revealing her talent for making the complex simple. Her quizzes have been a game-changer for her clients and a winning marketing tactic for her.
Whether you’re a coach, healer, or consultant, Tai tells us how quizzes can be crafted into your secret weapon for creating compelling content to attract qualified leads. I love that Tai calls it ‘bankable brilliance.’
You’ll learn how to sculpt a quiz that aligns perfectly with your audience’s desires, and how to use the data from your quizzes to sharpen your message and fine-tune your offers.
So listen to unlock the potential that adding quizzes to your entrepreneurial toolkit can make.
In This Episode, We’ll Cover:
0:04 The Power of Quizzes in Marketing
8:08 Using Quizzes to Build a Business
12:10 Creating and Implementing a Quiz System
23:29 Power of Niching Down with Quizzes
Links Mentioned in This Episode:
SmartQuiz Builder (use TAICODE for an added discount)
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