Episode 130
How to Structure Your Website for AI
with Kevin Vaughan
About This Podcast Episode:
Search engines aren’t what they used to be – and your customers are noticing. In this episode, I’m joined by Kevin Vaughan of KTV Digital to talk about how AI is reshaping how people search, find, and choose businesses online. We explore the shift from classic search results to AI-generated answers, and what that means for small businesses trying to stay visible.
Kevin shares practical ways to adapt, from how to organize your content so it’s easier to cite, to why lived experience and specificity matter more than ever. We also touch on YouTube, schema, and the new tools helping AI understand your business better. If you’re unsure how AI search impacts your marketing, this conversation offers clarity—without the overwhelm.
In This Episode, We’ll Cover:
- 1:55 How AI Is Changing Search
- 4:52 SEO Isn’t Dead—It’s Evolving
- 8:12 Where to Start: Making Your Site AI-Friendly
- 15:36 Why Zero-Click Searches Aren’t a Bad Thing
- 20:12 What Makes Content Stand Out in the AI Era
- 26:35 The Type of Content AI Finds Most Helpful
- 35:51 The Future of AI and E-Commerce
- 41:45 Marketing Principles That Still Hold True
- 42:06 A Free Tool to Test Your AI Visibility
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