Episode 140
How to Set Marketing Goals That Work for Your Business
with Janice Hostager
About This Podcast Episode:
In this episode, I share a practical way to set marketing goals without the pressure to do everything at once. We talk about how to stop glorifying hustle, focus on one clear outcome for the next six to eight weeks, and build goals that are grounded in real conversion data instead of vague intentions. This is about creating momentum you can actually see and measure.
I walk through how to map your year realistically, choose goals that support your offers, and track the actions that truly drive results. We also cover simple planning habits that help you stay consistent when life gets busy. If your effort feels high but your progress feels flat, this episode will help you reset with clarity and confidence.
In This Episode, We’ll Cover:
- 2:06 Planning The Year With Big Rocks
- 4:18 Effort vs Direction And Sales Reality
- 8:09 Start Simple: One Outcome Goal
- 14:09 Reverse Engineer From Offer And Data
- 17:07 Lead Measures That Drive Results
Links Mentioned in This Episode:
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Results are not guaranteed. Please see earnings disclaimer for more detail.