Episode 167
How to Send Emails that Stand Out
with R.J. Talyor
About This Podcast Episode:
Emails and other marketing are starting to look the same everywhere, and AI is accelerating the slide toward safe, average choices. But that’s not what good marketing is. In this episode, we dig into what the data says about email performance and what we can change right now to make our messages connect on a human level.
I’m joined by RJ Talyor, Founder and CEO of Backstroke, who’s spent decades in digital marketing and email, and built AI tools that predict what people click. He shares insight on what’s really working right now in email marketing.
In This Episode, We’ll Cover:
00:00:00 – When Marketing Starts To Blur
00:02:06 – Meet RJ Talyor Of Backstroke
00:04:40 – The Shock Of Email Sameness
00:07:50 – Why Humans And AI Conform
00:15:08 – The 400 To 600 Pixel Rule
00:19:04 – Email Frequency That Backfires
00:21:37 – A B Testing Without Fooling Yourself
00:24:04 – Add Stories And Real Faces
00:25:28 – AI Slop And The REI Ad Fail
00:29:51 – Where To Learn More About Backstroke
00:30:33 – Weekly Challenge And Closing
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