Episode 58

How To Make Quick Cash For Your Service Based Business

with Janice Hostager

About This Podcast Episode:

Struggling with the rollercoaster of business highs and lows? 

It’s scary to hit a lull in your business, but it happens to almost all service-based businesses at some time. Fortunately, there are strategies we can employ to get past the lean weeks without panicking! 

In this episode, we take a look at what service-based industry entrepreneurs can do to keep their business flourishing even during slow times.  With my “Trail to the Sale” framework, we’ll navigate away from knee-jerk discounting and towards a lifeline of sustainable marketing that promises profitability year-round. 

We’ll look at ways you can build your email list and design irresistible lead magnets without emptying your pockets. Learn the secrets to captivating your audience with freebies that not only attract but convert, and how setting up automated email sequences can turn new subscribers into lifelong customers. 

Plus, we’ll explore the benefits of specializing and creating a unique value propositions, alongside practical tips on leveraging customer testimonials and effectively showcasing your work.  If your goal is quick cash, I’ll share ways to make it happen!

In This Episode, We Cover:

0:04  Marketing Strategies for Service Businesses
 
3:12   Know your Ideal Customer
 
4:37   Awareness: Getting Eyes on your Business
 
4:45   Focus on Channels that Drive Quick Revenue
 
6:32   Google My Business Listing
 
7:04   Social Media
 
7:46   Other Ideas
 
11:17   Email marketing
 
16:13   Produce Regular Content
 
17:30   Promotion Landing Pages
 
18:12   How to Stand Out from the Competition
 
19:21   Getting Reviews
 
19:51   Evaluations
 
20:33   Your Pricing
 
22:01   Countering Objections
 
23:19   Different Types of Buyers
 
23:59   Upsells & Supersizing
 
24:40   Serving Your Customer After the Sale
 
25:52   Sending and Referrals

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