Episode 72
How to Develop a Strong Brand Identity: A Step-by-Step Guide
with Janice Hostager
About This Podcast Episode:
Unlock the secrets to building a strong brand identity that’s more than just logos and looks. Join me, Janice Hostager, as I walk you through the key elements that create a powerful brand. We’ll talk about visual and emotional components, the importance of recognition, trust, and connecting with your audience.
I’ll share insights from my experience at my design agency and explain why asking the right questions is essential before diving into visual branding. We’ll also discuss the differences between personal and corporate brands. Plus, I’ll share my journey from a corporate brand to a personal one and how it’s influenced my approach to building trust and authority.
In the second half, I’ll guide you through creating a cohesive brand strategy. Get practical tips on market research, competitor analysis, and working with designers to create effective branding materials. Discover why a style guide is crucial and how to keep your brand consistent across all platforms to avoid confusing your customers.
Don’t forget to share your feedback on Instagram at @JaniceHostagerMarketing!
In This Episode, We’ll Cover:
- 2:02 What A Brand Includes
- 4:57 The Two Types of Brands
- 7:45 The Four P’s of Branding
- 8:23 Your Purpose
- 9:11 Your Promise
- 10:13 Your Personality
- 11:32 Your Platforms
- 13:33 How to Start Building Your Brand
Links Mentioned in This Episode:
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