Episode 123
How to Be in a Category of One
with Ann Carden
About This Podcast Episode:
Feeling like your business is getting lost in the crowd? In this episode, I’m joined by business growth consultant Ann Carden to talk about expert positioning: what it is, why it matters, and how it can change the way clients see your value.
We unpack the difference between branding and positioning, and how showing up with clarity and authority helps you stand out without shouting louder or lowering your prices. Ann shares simple but powerful mindset shifts to help you become the go-to in your space, so that your ideal clients see you as the obvious choice.
If you’ve been competing on price or struggling to explain what makes you different, this episode will give you a new lens to approach your marketing and messaging.
In This Episode, We’ll Cover:
- 0:00 Introduction to Expert Positioning
- 5:28 What Positioning Really Means
- 9:48 Standing Out in a Crowded Marketplace
- 12:30 Signs You’re Stuck in Competition
- 16:00 Building Premium Pricing with Positioning
- 21:22 Becoming a Category of One
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