Episode 168
Four Marketing Rules I Threw Out (and Why You Might Too)
About This Podcast Episode:
In this short episode, I break down four marketing rules I used to treat as law and explain why they stop working for me and for my small business clients. I’ve replaced them with a simpler approach built on audience fit, owned channels, and small tests that let the results guide the next move instead of trends or best practices.
If you’re wondering why your marketing isn’t working like it used to, these may be the answer.
In This Episode, We’ll Cover:
00:00:00 – Why Marketing Advice Expires
00:01:55 – Stop Forcing Facebook And Instagram
00:04:03 – Email Lists Take Real Work
00:06:55 – Why Funnels Fail In Real Life
00:07:50 – The Trail To The Sale
00:09:55 – Ditch The One Right Way Myth
00:13:25 – Test Small And Let Results Lead
00:13:57 – Follow Share And Get Resources
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