Episode 122
Copywriting That Connects
with Emily Aborn
About This Podcast Episode:
Ever wonder why one piece of content flops while another unexpectedly takes off? In this episode, I’m joined by copywriter Emily Aborn to talk about what really makes words connect with people, and why clarity and simplicity often win over polished perfection.
Emily shares insights on how distraction, overwhelm, and vague messaging can push your audience away, and what to focus on instead to keep their attention. She offers practical, straightforward advice for making your copy more engaging and relatable without adding more noise.
We also touch on the role of AI in writing and why genuine human connection will always matter most in marketing. If your website copy, emails, or posts aren’t landing the way you want, this conversation will help you rethink how you’re showing up with your words.
In This Episode, We’ll Cover:
- 5:28 The Distraction Problem
- 12:31 Copywriting Don’ts: Avoiding Common Mistakes
- 16:02 Copywriting Do’s: Practical Engagement Strategies
- 21:50 Building Trust Through Authentic Connection
- 27:45 Using AI in Copywriting: Benefits and Pitfalls
- 34:14 Rapid Fire Takeaways for Better Copy
Links Mentioned in This Episode:
Follow Janice:
Want to have your marketing questions answered during our Q&A episodes?
Email your marketing questions to: questions@myweeklymarketing.com or
Text your questions to: 612 [dash] 268 [dash] 2757.
Results are not guaranteed. Please see earnings disclaimer for more detail.
