Episode 73
Boost Your Sales with Pinterest Ads
with Sue Crites
About This Podcast Episode:
Unlock powerful strategies for turning Pinterest into sales for your small business! In this episode, we welcome Sue Crites, Facebook and Pinterest Ad Strategist, who who gives us tips for mastering Pinterest advertising. Sue shares how to use organic Pinterest ad strategies to get results for your business. She breaks down how fresh content and strategic ad placements can skyrocket your email list and overall business growth.
We will also discuss the nuances of budget allocation, cost per acquisition, and customer lifetime value to optimize your ad spending effectively. Learn about the complementary roles of different platforms and the importance of multiple touchpoints in a cohesive marketing strategy. Sue’s invaluable insights on Pinterest marketing will make you see the benefit of adding it to your marketing strategy!
In This Episode, We’ll Cover:
- 0:00 Introduction to Pinterest for Small Businesses
- 4:07 Pinterest Ads vs. Organic Content
- 6:01 Crafting a Pinterest Strategy
- 7:55 Demographics and Content Topics on Pinterest
- 9:53 The Buyer’s Journey on Pinterest
- 13:00 Pinterest vs. Meta vs. Google Ads
- 16:03 Budgeting, Campaign Types, and Ad Spend Optimization
- 24:58 Customer Acquisition Costs and Long-Term Strategic Planning
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