Episode 144
How to Use Storytelling to Build a Strong Brand
with Deevo Tindall
About This Podcast Episode:
In this episode, I sit down with Deevo Tindall to talk about what brand really means beyond logos and colors. We unpack how lived experience shapes positioning, why every touchpoint matters, and how clarity helps attract the right clients while naturally repelling the wrong ones. This is a grounded conversation about building trust through consistency, not hype.
We also dig into origin stories, values, and the problem your business exists to solve. Deevo walks through how to turn personal experience into a clear, compelling message and why your brand should feel aligned everywhere it shows up. If you want your marketing to feel more natural and believable, this conversation will give you a strong place to start.
In This Episode, We’ll Cover:
- 2:24 Consistency And Clarity Gaps
- 5:02 Mission, Vision, And The Core
- 8:22 Storytelling As Brand Strategy
- 17:02 Foundations Before Marketing
- 24:16 The Ten-Second Superpower Test
- 29:08 Ideal Client Focus And Flow
- 33:20 Authenticity Over Imitation
Links Mentioned in This Episode:
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