Episode 118
Marketing Women-Led Brands
with Cara Chatellier
About This Podcast Episode:
What happens when you’re told you’re “too much” and decide to build a brand around it? Cara Chatellier, founder of Bubbly Creative, joins us to talk about turning what others see as a liability into your strongest asset. She shares her journey from corporate pushback to leading an all-women agency that helps women-led businesses build brands rooted in authenticity and purpose.
In this episode, we explore how personality-driven branding can create deep connections, especially for service-based entrepreneurs. Cara shares how to start showing up without the pressure to do it all, and why your lived experience and unique energy are essential tools (not obstacles) in your marketing toolkit.
Whether you’re struggling with imposter syndrome or unsure how to stand out, Cara’s perspective offers a grounded, encouraging reminder: You don’t need to be everywhere or be everything. You just need to be real.
In This Episode, We’ll Cover:
- 7:03 Women’s Identity in Business Branding
- 10:34 Personal vs Business Brand Differences
- 16:04 Storytelling’s Role in Brand Building
- 27:54 Showcasing Brand Personality for Solopreneurs
- 34:04 Starting Your Brand Journey Without Fear
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