Episode 115
How AI Is Changing SEO–and What to Do About It
with Janice Hostager
About This Podcast Episode:
Search isn’t what it used to be. With AI transforming how people look for answers and how platforms deliver them, it’s time to rethink your content strategy. In this episode, I’m breaking down the major shifts happening in SEO and what small business owners need to know to stay visible online.
We’ll talk about how search behavior is evolving, what today’s algorithms are really looking for, and how to show up with content that’s both strategic and personal. If you’ve been relying on keyword tricks or hoping AI can do all the writing for you, this episode will help you course-correct and focus on what still works.
In This Episode, We’ll Cover:
- 1:53 What Is AI SEO Really?
- 3:54 How People’s Search Habits Changed
- 4:53 Search Engines Adapting With AI
- 5:59 Writing Content That Ranks Higher
- 8:11 Common AI SEO Pitfalls
- 9:15 Recap and Weekly Challenge
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