Episode 104
How to Brand Your Small Business
with Kylie Kullack
About This Podcast Episode:
What really makes a brand stand out… and stick? In this episode, I get to chat with branding expert Kylie Kullack, Head of Client Engagement at Struck, about how small business owners can create a brand that truly reflects who they are and how they want to be perceived. Kylie shares insights on building trust, showing up consistently, and creating a brand experience that feels intentional and aligned with your values.
If branding feels overwhelming or unclear, this conversation will help you take a step back and refocus. Kylie’s practical approach offers a clear starting point and thoughtful ways to strengthen how people experience your business.
In This Episode, We’ll Cover:
- 5:13 Brand Personification and Foundation
- 9:32 Brand Positioning and Architecture
- 15:37 Consistency: The Cardinal Rule of Branding
- 19:08 Customer Loyalty and Measuring Success
- 24:36 Common Branding Mistakes and Red Flags
Links Mentioned in This Episode:
Follow Janice:
Want to have your marketing questions answered during our Q&A episodes?
Email your marketing questions to: questions@myweeklymarketing.com or
Text your questions to: 612 [dash] 268 [dash] 2757.
Results are not guaranteed. Please see earnings disclaimer for more detail.
