Episode 98
Marketing Systems and Strategies for Success
with Austin LaRoche
About This Podcast Episode:
Marketing isn’t just about creativity; it’s about having the right systems in place. In this episode, Austin LaRoche, CEO of ATAK Interactive, shares his journey from intern to agency leader and the lessons he’s learned along the way. He explains why structured marketing strategies matter, how B2B and B2C marketing differ, and why customer segmentation is key to reaching the right audience.
We also discuss the balance between creativity and clarity in advertising, the power of personal stories in shaping marketing strategies, and how businesses can craft messages that truly connect. If you’re struggling with consistency or wondering how to refine your approach, this episode will help you focus on what works.
In This Episode, We’ll Cover:
- 1:13 Austin’s Journey from Intern to CEO
- 6:54 The Shift in Marketing: What Works Today
- 12:40 Why Systems Matter in Marketing
- 15:07 Choosing the Right Marketing Strategy for Your Business
- 18:51 Staying Consistent with Marketing
- 22:48 The Right Message at the Right Time
Links Mentioned in This Episode:
Follow Janice:
Want to have your marketing questions answered during our Q&A episodes?
Email your marketing questions to: questions@myweeklymarketing.com or
Text your questions to: 612 [dash] 268 [dash] 2757.
Results are not guaranteed. Please see earnings disclaimer for more detail.
