Episode 97
Understanding Consumer Behavior
with Adam Ortman
About This Podcast Episode:
Why do people buy what they buy? Consumer psychology shapes marketing more than we realize. In this episode, Adam Ortman, founder of Kinetic319, shares how small business owners can use psychology to create stronger marketing messages. He explains what drives customer decisions, how brands build trust, and simple ways to make marketing more effective.
If you’ve ever wondered why certain ads or brands just click with their audience, this episode will be an eye-opener. Adam and I discuss how to use psychology in marketing the right way without gimmicks or shady tactics—just strategies that help businesses connect with customers in a way that feels natural and authentic.
In This Episode, We’ll Cover:
- 2:23 Why Consumer Psychology Matters in Marketing
- 7:24 How Small Businesses Can Use Psychology in Marketing
- 12:27 Talking to Customers: The Best Free Marketing Research
- 18:16 Building a Strong Brand Personality
- 26:47 Psychological Triggers in Marketing
Links Mentioned in This Episode:
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