Lead Nurturing Strategies

Following up with leads can feel like a guessing game. How often should you reach out? What should you say? And how do you stay on their radar without being pushy? In this episode, Jason Kramer, CEO of Cultivize, shares his insights on lead nurturing and why it’s so much more than just sending follow-up emails. He breaks down the key elements of a solid nurturing strategy, from staying top-of-mind to using the right tools to track engagement.

We talk about real-world examples, practical tips, and simple ways to turn cold leads into loyal customers. If you’ve ever wondered why promising connections don’t always turn into sales, or how to fix that, this conversation has the answers.