Episode 92
How Much Should You Spend on Marketing?
with Janice Hostager
About This Podcast Episode:
In this episode, I break down the important numbers you need to know, like customer acquisition costs and lifetime value, and explain how to use them to set a budget that works for your business. It’s all about making smart choices to ensure your marketing spend is being put to good use.
I also talk about some of the common challenges businesses face when budgeting for marketing and share a few practical tips to help you avoid those pitfalls. This episode is perfect for anyone looking to get a clearer picture of their marketing spend and make better, more informed decisions moving forward.
In This Episode, We’ll Cover:
- 2:26 Common Budgeting Mistakes
- 5:24 Key Numbers You Need to Know
- 7:05 Determining Your Marketing Spend
- 12:45 Budgeting Breakdown Samples
- 17:48 Adjusting Your Budget for Growth
Links Mentioned in This Episode:
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