Episode 84
Managing Your Brand on Google
with Jason Barnard
About This Podcast Episode:
How much control do you really have over your brand’s online presence? In this episode, we’re joined by Jason Barnard, CEO and founder of Kalicube, to uncover the strategies behind shaping how Google perceives your brand. Jason is an expert in helping people and businesses take charge of their digital narrative, and he’s sharing tips that anyone can put to use.
From managing Google Knowledge Panels to refining your digital footprint, this conversation is packed with actionable advice to help you build a stronger, more consistent online identity. Jason’s practical, down-to-earth approach makes it easy to understand how you can align your brand’s online presence with your vision and goals.
Whether you’re a small business owner, a marketer, or someone with a multifaceted career, this episode has something for you. Tune in to learn how to stand out online, educate AI about your brand, and stay relevant in a world where digital impressions matter more than ever.
In This Episode, We’ll Cover:
- 0:28 Introduction & Jason’s Story
- 4:04 The Importance of Controlling Your Online Brand
- 7:09 Building Credibility and Consistency Across Your Digital Footprint
- 17:53 The Power of the Google Knowledge Panel
- 30:53 Future-Proofing Your Brand with AI
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