Episode 75
How to Use AI for Marketing your Small Business
with Rachel Hernandez
About This Podcast Episode:
AI can do a LOT of things for your marketing, saving you time and money. Uncover the practical ways AI can assist in generating content ideas, brainstorming, and streamlining your marketing efforts—while still preserving that essential human touch. My guest on this episode is Rachel Hernandez, Director of Marketing at Nextnet.
In this episode, we talk about how to set up a brand voice and target customer profile in AI tools like ChatGPT to elevate your content quality and personalization. We’ll discuss the fine balance between leveraging AI for drafts and ideas and the irreplaceable value of authentic, human-authored stories to build genuine customer connections.
As AI rapidly evolves, Rachel and I touch upon potential future advancements and the need for regulations to address copyright issues.
Rachel’s invaluable resources and insights make this episode essential for anyone looking to effectively integrate AI into their marketing workflows. Click to download and listen!
In This Episode, We’ll Cover:
- 0:01 The Impact of AI in Marketing
- 8:59 AI’s Role in Evolving Marketing
- 17:11 Evolving Search Results and Brand Visibility
- 23:05 AI Tools for Content and SEO
Links Mentioned in This Episode:
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