Episode 55
Copywriting Hacks that will Make You Money
with Janice Hostager
About This Podcast Episode:
Copywriting is both an art and a science. The art brings your creative ideas to life in your marketing, but the science follows tried and true methods that produce results.
In this episode, I unveil copywriting tips that will impact your marketing success. Words can transform browsers into buyers by using language that resonates with the deepest wants and needs of your ideal customer.
In this episode, I pull back the curtain on eleven copywriting hacks that I’ve honed from my more than thirty years of marketing.
Join me as I look at the essence of what makes copy enduring, and how a deep understanding of human behavior is the cornerstone for communication. Whether you’re building your brand from the ground up or looking to inject new life into your marketing copy, this episode will help you get there!
In This Episode, We’ll Cover:
- 2:51 Tip 1: Understand Your Audience
- 3:59 Tip 2: Write Headlines that Pull People In
- 4:39 Appeal to Peoples’ Emotions
- 5:12 Include a Clear CTA
- 6:08 Use Power Words
- 6:52 Highlight the Benefits, Not the Features
- 7:47 Use FOMO
- 8:20 Present the Cost of Inaction
- 9:09 Counter Objections with Proof
- 9:50 Write Like a Real Person
- 10:28 Keep Your Copy at a 4th Grade Reading Level
Links Mentioned in This Episode:
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Results are not guaranteed. Please see earnings disclaimer for more detail.
