Episode 45

7 Ways to Use Email Marketing to Increase Sales in Your Business

with Janice Hostager

About This Podcast Episode:

Unlock the power of an inbox! In this episode, I talk about 7 types of emails (plus one bonus type) that are must-haves for getting sales and happy customers. I also touch on tips for writing all your emails!

I talk about…

Email Type #1: The Email Welcome Sequence
Email Type #2: Lead nurturing Emails
Email Type #3: Weekly Educational Content
Email Type #4: Promotional Emails
Email Type #5: Feedback and Survey Emails
Email Type #6: Re-engagement Emails
Email Type #7: Cart abandonment Emails
Email Type #8: Transactional Emails
This episode is more than just a talk—consider it a guide to email marketing and lead nurturing! Join me, and let’s turn your email list into your most valuable asset.

In This Episode, We’ll Cover:

0:29 The Power of Email Marketing
2:40 Email Type #1: The Email Welcome Sequence
4:36 Email Type #2: Lead nurturing Emails
6:42 Email Type #3: Weekly Educational Content
8:16 Email Type #4: Promotional Emails
10:31 Email Type #5 Feedback and Survey Emails
12:17 Email Type #6 Re-engagement Emails
14:15 Email Type #7 Cart abandonment Emails
14:57 Email Marketing for Small Businesses
15:59 Email Type #8 Transactional Emails
17:31 Tip 1: Make them personalized
18:33 Tip 2:Create compelling subject lines
19:32 Tip 3: Use your brand voice
20:31 Tip 4: Optimize for Mobile
21:18 Tip 5: Use Automation
22:01 Tip 6: Split Testing
22:48 Tip 7: Check your numbers