Episode 39

The Secret Sauce To Email List Building in 2024

with Janice Hostager

About This Podcast Episode:

How does your email list look?

Like many small business owners, it’s easy to move list-building to the back burner. We’re going to change all that today. In this episode, we’ll explore the untapped potential of email marketing as we uncover the secrets to cultivating a robust email list that will become your most valuable marketing asset.

After going through the trials and errors of list-building myself, I’m here to walk you through the do’s and don’ts of list-building. Your list will connect you to potential customers you can build a relationship with as they learn to know, like, and trust you.

I’ll share the type of content that’s working right now that will build a list of raving fans! And I’ll give you my favorite tools and tricks to put your list building efforts on auto-pilot so you can focus on what you do best–running your business.

Creating freebies for your audience is more than just being generous—it’s a powerful business growth strategy that you can start implementing today. Tune in and learn how to transform your email list into a powerful cornerstone of your marketing strategy!

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In This Episode, We’ll Cover:

0:47 Building an Email List’s Importance
2:02   Why Do You Need a List?
3:55   Can’t You Just Buy an Email List?
5:12   When Should You Build It?
5:53 How Do You Build a List
5:58 How to Set Up an Email Service Provider
6:30   Do Some Research on What Your Potential Customer Wants
6:40    Some Ideas for Lead Magnets
14:10   Set a Goal
14:27    Create a Landing Page
15:48   Create a Thank You Page
16:23   Set Up Google Analytics
17:08 Set Up an Email Automation
17:38 Where to Share your Freebie