Episode 21
How to Market Your Business on a Shoestring Budget
with Janice Hostager
About This Podcast Episode:
When I first started out with my business, I didn’t have a lot of money to spend on promoting it. I didn’t get any outside funding so I really needed to bootstrap my first few years.
Fortunately, marketing doesn’t need to cost a lot of money. Many marketing tactics don’t cost anything except time.
Join me, Janice Hostager, as we explore ideas for marketing your business with minimum cost. Tune in to get some insights on how to make your marketing strategies work smarter, not harder, for your business growth and revenue.
Whether you’re just starting out and bootstrapping, or if you’re just looking for good marketing ideas that don’t break the bank, this episode is full of good ideas. Get a pen and paper handy, because you’ll want to jot down some ideas!
In This Episode, We’ll Cover:
- 0:04 Marketing on a Shoestring Budget
- 1:22 Define your Ideal customer
- 2:42 Determine what is unique about your business
- 3:35 Create the right kind of content
- 5:39 Show your expertise
- 8:02 Use social media–with restraint
- 12:03 Reach out to your friends!
- 13:00 Email marketing
- 14:25 Don’t throw all your marketing into one bucket
- 15:34 Using PR to your advantage
- 17:50 Optimizing your website
- 19:55 Be a guest
- 21:16 Network!
- 22:20 Get scrappy
- 23:51 Things NOT to do
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Results are not guaranteed. Please see earnings disclaimer for more detail.
