Unlocking the Power of Google Analytics

Google Analytics has been on the mind of small business owners and marketers a lot lately since its July 1, 2023 transition to Google Analytics 4 (GA4). So I wanted to bring on Analytics guru Amanda Webb.

In this podcast episode, Amanda talks about her experience using GA4 over the past year, and how the benefits outweigh the hassle of making the transition from Universal Analytics. Amidst evolving privacy laws like GDPR, Amanda helps us understand how GA4 will help you customize your data for a better understanding of your website traffic.

From considering analytics at the launch of a project to measuring conversions, audience growth, and social analytics, Amanda shares invaluable insights about GA4. You will walk away from this episode with a fresh perspective on Google Analytics and an arsenal of strategies for how to leverage it for your small business.

More about Amanda:
Amanda from Spiderworking works with businesses to improve their digital marketing ROI. When you don’t know if your marketing is bringing sales, or don’t know how to get more sales, she’s the person you turn to.

Her content on the Spiderworking blog has won her awards nationally and internationally and she just loves to talk marketing.

She has written for international websites including Social Bakers, Social Media Examiner, and AgoraPulse.