Episode 07
Building an Effective Website That Engages and Converts Visitors
with Janice Hostager
About This Podcast Episode:
Three seconds.
That’s all the time it takes for people to make up their minds about your website.
Most small businesses have a website. But a good and effective website should do more than display your product. It needs to sell your product. So it’s got to make a great impression….and quickly! In those three seconds, you need to connect with your visitors in a way that will engage them and draw them in.
60% of people decide whether or not to do business with you before they ever contact you.
In this episode, I talk about the layers of a website that need to be included to make your website your best, unpaid salesperson.
In This Episode, We’ll Cover:
- 0:03 Why you need to build an effective website.
- 2:27 How to get your keywords on your site.
- 4:13 Make sure your copywriters pay attention to SEO.
- 6:33 The next area to pay attention to is marketing.
- 8:26 User experience is the fourth layer of a good website.
- 10:30 Why you need to have a mobile-friendly site.
- 13:00 Why WordPress is the most popular platform.
Links:
Follow Janice:
Results are not guaranteed. Please see earnings disclaimer for more detail.
