5 Marketing Mistakes Costing You Customers

Some days, running a business makes marketing feel like a hundred disconnected tasks all shouting for attention at once. Post here. Email there. Start a newsletter, no wait, do reels. And when we’re overwhelmed — or honestly, a little scared it’s not working — we scatter. We do a bit of everything, and none of it brings in actual customers.

Here’s the good news: it’s usually not that you’re doing too little. It’s that a handful of small, sneaky mistakes are quietly leaking customers out of your business before you ever get the chance to sell to them. And every one of them is fixable.

In this episode, I walk through five of the most common marketing mistakes I see small business owners make — especially in the early years — and the simple fix for each one. Together, they add up to something bigger: a clear Trail to the Sale™ that guides the right people from total stranger… all the way to happy customer. No scattered tactics. No hope marketing. Just a path.

Here’s what we get into:

1. Trying to be everywhere at once — why one channel done well beats five done in a panic.
2. Making it about you, not them — the tiny shift that makes your reader feel seen (and finally pay attention).
3. Selling the offer instead of the outcome — because nobody wants the drill; they want the hole in the wall.
4. Jumping from the first date to the proposal — what to build in the messy middle, before you ask for the sale.
5. Letting the “not now” people disappear — how to turn a “not yet” into your warmest, easiest future yes.

If you’ve been marketing your heart out and still hearing crickets, this one’s for you.

Come find out which of the five might be costing you customers, and exactly what to do about it.