Episode 142
5 Hidden Marketing Gaps That Are Quietly Draining Your Revenue
with Janice Hostager
About This Podcast Episode:
In this episode, I talk about why marketing can feel busy while sales stay flat. I break down five quiet gaps that drain momentum without you realizing it, from unclear messaging to missing tracking. This is about spotting leaks, not working harder.
I walk through how to sharpen who your offer is for, align one clear message across platforms, and match your content to where buyers actually are in their decision process. I share practical examples you can apply right away, including how to simplify your pitch and track what’s truly driving revenue. If you want your marketing to compound instead of scatter, this episode will help you reset with clarity.
In This Episode, We’ll Cover:
- 0:36 The Hidden Leaks Draining Results
- 2:07 Gap 1: Too-Broad Ideal Customer
- 5:24 Gap 2: Mixed Messaging Across Platforms
- 9:17 Gap 3: Weak Awareness Strategy
- 11:54 Gap 4: No Simple Elevator Pitch
- 14:20 Gap 5: No Tracking System
Links Mentioned in This Episode:
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Results are not guaranteed. Please see earnings disclaimer for more detail.
