Episode 44

5 Psychology Triggers To Add To Your Sales Pages And Emails

with Janice Hostager

About This Podcast Episode:

Ever wondered how tapping into your customer’s psyche could skyrocket your marketing results?

We use psychology every day in our ordinary life, whether we realize it or not. And as small business owners, we need to use it in our marketing to compete with the big guys.

So in this episode, we’ll talk about a few well-researched methods for converting your customers on your web pages or your emails…and even on social media.

Here’s what we’ll cover:

Trigger #1: Use customer research to find out what motivates your buyers to use your product
Trigger #2 Give people a simple reason to buy.
Trigger #3 Make decision-making easy
Trigger #4 How to Use stories to remember facts
Trigger #5 The psychology of personalization

So join in and get ready to give your small business that much-coveted edge, with a helping hand from the complexities of the human mind.

 

 

In This Episode, We’ll Cover:

0:40     Psychology in Marketing for Small Businesses 
01:50    Trigger #1: Use customer research to find out what motivates your buyers to use your product              
03:40    Trigger #2 Give people a simple reason to buy
04:47    Trigger #3 Make decision-making easy
07:36    Trigger #4 How to Use stories to remember facts
09:37    Trigger #5 The psychology of personalization
12:27     Using Pain Points for Conversion Optimization

Links Mentioned in This Episode:

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