Episode 102
Why Your Email Marketing Isn't Working and What to Do About It
with Janice Hostager
About This Podcast Episode:
Are your marketing emails not getting the results you want? With billions of emails sent every day, the real challenge isn’t whether email marketing works—it’s making sure yours stands out.
In this episode, I’m sharing simple, effective ways to improve your emails, from designing for mobile readers to writing content that people actually want to open and read. We’ll also talk about email deliverability, tracking what’s working, and making small tweaks that can lead to big improvements. If your open rates are low or your click-throughs need a boost, this episode is for you!
In This Episode, We’ll Cover:
- 1:03 Common Conversion Roadblocks
- 2:09 Critical Elements in Email Content
- 9:22 Understanding Your Audience
- 11:49 Solving Deliverability Issues
- 15:08 Technical Challenges
- 15:42 Tracking Audience Engagement
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